AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Ultracasual Games in Europe
A glance at Europe's top ultracasual games in the first quarter of 2021 reveals significant engagement. Sensor Tower's data showcases the download and active user trends of these popular titles.
In the first quarter of 2021, Europe's ultracasual gaming scene saw considerable activity according to the latest data from Sensor Tower. Let's delve into the performance of the top five ultracasual games during this period.
Acrylic Nails! by Crazy Labs maintained a steady presence with downloads starting at 1.1M in the last week of December and gradually declining to 245K by the end of March. The weekly active users mirrored this trend, dropping from 1.9M to 667K over the same timeframe.
Similarly, Antistress - Relaxing games from Moreno Maio showed a robust performance in downloads, peaking at 451K in early January and settling at 259K by March's close. Active users reached their zenith at 2.5M in early February, before a slight decline to 2M by the quarter's end. This app also generated a modest revenue, starting at $3.4K and experiencing minor fluctuations, eventually rising to $2K by the end of March.
Crazy Labs' Diamond Painting ASMR Coloring had an initial surge in downloads, hitting 677K in mid-January, but saw a decrease to 165K by the quarter's end. Weekly active users followed a similar pattern, with a peak of 998K in mid-January down to 339K by March. Revenue began to be tracked in February, starting at $60 and increasing to $887 at the close of Q1.
The recently launched Jelly Dye：Satisfying ASMR Game by AI Games FZ showed an impressive trajectory. Downloads skyrocketed from 28K in the first week of January to a peak of 1.1M in late March. Active users soared from a modest 232 in the first week of January to a remarkable 1.5M by the end of March. Revenue also saw a significant increase, starting at $34 in late January and rising to $1.3K by the quarter's end.
Lastly, ASMR Slicing from Crazy Labs experienced a consistent number of downloads, with a peak of 309K in late January and ending the quarter with 190K. Active users reached a high of 630K in early February, with a slight dip to 481K by March's end.
For more detailed insights and analysis, Sensor Tower provides an in-depth look into the data behind these ultracasual gaming trends.
